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Project Overview

This  project covered a major portion of the product development lifecycle from business modeling and market analysis to user experience design and prototype development.

 

The Solution seamlessly combined a mobile application and smart sensor technology with services to simplify the food gardening experience for novice urban gardeners. 

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Sassy Sprout is designed with a sassy personality which is intended to provide an engaging and fun way to interact with plants.

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Objective

Simplify the food gardening experience for the novice urban gardener

The Work

An analysis of market needs for the novice urban gardener was conducted. Key business requirements were prioritized.

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Defined a business model, and created PR collateral including a press release.

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Prototyped the proposed mobile app, demonstrating interaction with the sensor and the use of the online marketplace.

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Challenges

The need to develop a solution with a low barrier to entry, given the lack of experience and time constraints for novice urban gardeners.

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Designing the sensor notifications to reflect a sassy and fun personality of the plants without sounding rude. 

Outcome

Defined an integrated solution that combined a mobile app, smart sensor, online marketplace and expert services.

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Presented the solution for critical review to a peer audience at UW.

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Research Question

How can the food gardening experience for novice urban gardeners be simplified, given that:

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  1. They have a busy schedule that allows them very little time to monitor their plants, and

  2. Their lack of gardening experience combined with time constraints creates the need for a solution with a very low barrier to entry.

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